How do I know which marketing dollars actually created revenue?
Most agencies report traffic and leads. We install a scoreboard that shows attributed revenue; closed deals tied back to the source that created them. If it doesn’t connect to a sale, it doesn’t count.
We already have a CRM. Why do we need this?
A CRM stores contacts. Thermals CRM is set up so every opportunity has a source, a dollar value, and a clear stage. That’s what turns it into a scoreboard instead of another database.
What does “attributed revenue” actually mean?
It means a closed deal is linked to the marketing source (organic, social, paid, referral) that started or meaningfully influenced it. No more arguments in pipeline reviews about where the number came from.
How long before we see results?
You’ll see tracking and the first qualified opportunities with source and cost inside 30 days. Full pipeline movement depends on your sales cycle, which in aviation and aerospace is often longer. The system makes the early signals visible instead of waiting a year to guess.
Is this only for companies that run a lot of ads?
No. Organic search, consistent social, and paid all feed the same scoreboard. We treat top organic content as proven material for ads, but the system works whether paid is 20% or 80% of the mix.
What if our sales cycle is 6–18 months?
That’s normal in this space. The flight path and scoreboard are built for long cycles. You still see cost per opportunity and stage conversion early, so you’re not flying blind while deals mature.
Why do packages start at $7,997/mo?
At a 7–9% marketing investment, plus the cost of a real sales team, the system is sustainable for companies above $3M. Below that the combined cost usually strains the business. We’d rather be clear than take a bad-fit client.
Do you require a long contract?
No. No contracts. No 12-month promises. We focus on real 30-day wins. You stay because the scoreboard shows results, not because you’re locked in.
What if we just want more leads?
Then this isn’t the right fit. We don’t sell traffic. We install the system that shows which attention becomes qualified pipeline and attributed revenue. If you only want more leads without the scoreboard, there are cheaper options.
Can we start with just the free Flight Plan?
Yes. Get the AI Visibility Snapshot + Soaring Sales Flight Plan free. It shows where you stand and maps the full system. Then you decide if you want it installed.