Our tailored strategies focus on increasing visibility, engagement, and conversion rates across your digital platforms. By enhancing your online presence, we help attract more customers and boost your business growth.

Chasing Thermals provides a range of marketing services, including social media management, SEO optimization, content creation, email marketing, paid advertising, and web design, all aimed at maximizing your online presence and driving sales for your business.

We track success through key performance indicators (KPIs) tailored to your goals, such as website traffic, conversion rates, social media engagement, and ROI from marketing campaigns. We provide transparent reporting to keep you informed.

KPIs, or Key Performance Indicators, are measurable values that indicate how well a marketing campaign is performing. Important digital marketing KPIs include:

Strategic Marketing Metrics

ROI (Return on Investment): The profit earned from marketing efforts compared to the amount spent.

CAC (Customer Acquisition Cost): A key business metric that measures the total cost of acquiring a new customer.

LTV (Lifetime Value): A metric that estimates the total revenue a business can expect to earn from a customer over the course of their relationship with the company.  

Ad Management

CTR (Click-Through Rate): The percentage of people who click on your ad or link.

CPC (Cost Per Click): The amount you pay for each click in a PPC campaign.

ROAS (Return on Ad Spend): Measures how effective an advertising campaign is by comparing the revenue earned to the amount spent on ads.

Website Metrics

Conversion Rate: The percentage of visitors who complete a desired action (e.g., making a purchase).

A good logo is an effective one. A logo lays the foundation for how the public perceives a business and serves as the grounding for ongoing brand awareness.A positive public image and strong brand awareness arguably play one of the most important roles in the reputation of a business.

Logo design is, therefore, something that simply must be done right.

Benefits & Packages:

• Custom designed logo

• Multiple concept options to select from

• Up to 2 revisions

• Source files will be provided upon completion

*Ask about Premier Service and how you can work with our internationally recognized design team.

Tired of your website just sitting there?

What if your website could do more to help you close more sales?

Businesses that leverage personalized content on their website average a 19% increase in sales.

With our state-of-the-art technology, which has only been affordable by large companies, we now bring the same cutting-edge technology to small businesses at an affordable price.

Benefits & Packages:

• A professional website serves as your public face, but it goes beyond that.

• Think of it as your online storefront, your brochure, or your catalogue.

• Since your customers are using the Internet to search for the products and services they need, a reliable, responsive website is vital for your business.

Our Smart Sites include:

Professional Business Website (Content Writing Available)

Fully Responsive for Desktop, Tablet & Mobile

Website Personalization Rules

Google Page Speed Optimized Themes

3rd Party Integrations: OpenTable, VCita, Mailchimp, & more!

Required: SSL & Web Hosting Plan (Domain Registration Included)

Available Add-Ons:

Additional Maintenance Hours

Additional Pages

Additional Content Writing

SEO stands for Search Engine Optimization, a strategy used to improve your website’s visibility on search engines like Google. By optimizing your site’s content, structure, and keywords, we help your business rank higher in search results, which leads to more organic traffic and potential customers.

Today, the vast majority of website traffic comes through internet search engines.

Add to that the fact that 75% of people never scroll past the first page of search engine results, which means practicing good SEO (Search Engine Optimization) is vital to obtaining online visibility.

We will conduct a top-level analysis of your client’s website to identify any areas of weakness and then optimize their website to ensure it is consistent with the best practices for getting ranked in Google search results.

Benefits & Packages:

Our concierge SEO services come with a dedicated account manager who is there to manage on-page & off-page SEO as well as do technical audits and send you monthly reports on your client’s campaign performance.

All SEO Packages Include:

Keyword Research & Strategy

Dedicated Account Manager

Google Analytics Set Up (if not present)

Google Search Console Set Up

Monthly Reporting

Package #1: 10 Keywords

Ideal for local businesses targeting a single location (ex. City).

Package #2: 20 Keywords

Ideal for local businesses targeting multiple locations (up to 3) or businesses with mid-level market competition.

Package #3: 30 Keywords

Ideal for businesses (local or non-local) targeting multiple locations or services with mid-high level competition.

Package #4: 40 Keywords

Ideal for larger businesses, those with many services/products, larger geographic requirements or those with high market competition.

Get Started with Step 1: Initial Questionnaire

Why blog?

Build your brand

Boost your SEO strategy by helping your website rank organically

Make you an authority in your industry

Let your audience know why you’re right for the job

Blogging is an effective method of driving more traffic to client websites by attracting users who were looking up a topic that is written in your blog.

With fresh, original content populating your site, your audience can skip the middleman and go straight to your website for the answers they need. 

Not a writer?

Not a problem!

Streamline blogging efforts with our professional blogging services.

Our experienced writers can write content either under your direction or we can suggest topics and write about them following your approval.

Benefits & Packages:

• Give us a topic to write about or have us recommend one

• We conduct detailed research to ensure accuracy and quality

• All content is written to up-to-date standards of SEO

*Please note we do not write technical or specialized content for regulated industries (ex. Engineering, Financial, Legal)

Watch Your Reviews Soar!

Generate, monitor and share online reviews to improve your company's reputation and attract new clients.

Online reviews are often a missed opportunity to help local businesses generate new business, improve their online visibility on search results and gain an advantage over the competition.

Review Sprout now offers businesses an easy way to generate new positive reviews.

Why Businesses Need Reviews:

82% of people choose a local business based on Google reviews.

Businesses with ample reviews see up to 18% increase in revenues.

See up to 270% increase in website conversions with the reviews Review Sprout.

Features:

• Encourage 4 or 5 star ratings to leave reviews online, while 3 stars or less to leave a private review.

• Connect with over 20+ integration partners (Google My Business, Facebook, Trip Advisor & more).

• Request reviews via Email, SMS (requires Twilio), WhatsApp or QR CodeWebsite widgets: add your reviews to your website.

• Share reviews on Facebook/InstagramRespond to reviews directly in the platform—now with AI response * suggestions.

• Automate review requests via Google Sheets, Google Forms, Shopify or even StripeSet email notifications for reviews and replies to review requests.

How Businesses Are Using Review Sprout:

At least once a month, sending new customers a review request in a bulk upload.

Printing out the QR code on business cards or a flyer to scan while at their location.

Sharing positive reviews on their social media to encourage likes and followers

Sharing video reviews on their website to help improve conversions

A relevant and well-managed social media presence is immensely beneficial to your client’s business.

Our Social Media Management services are perfect for any business looking to start conversations online and grow their fan base.

We create fresh content to keep your client’s page active & engaging and schedule posts to go out at optimal times to maximize visibility.

Benefits & Packages:

• All of our packages include the following:

• Social Strategy Planning

• Content Creation

• Post Scheduling & Tracking

• Dedicated Account Manager

• Monthly Reporting

Available Channels:

Facebook

Twitter

Pinterest

Instagram

LinkedIn

Package #1

Choice of any 1 channel

3 posts/week

Monthly editorial calendar

Package #2

Choice of any 2 channels

4 posts/week per channel

Monthly editorial calendar

Package #3

Choice of any 3 channels

5 posts/week per channel

Semi-monthly editorial calendar

We focus on your overall success as a business. If we can contribute to the growth of sales in your business, we know the value of your business is increasing, and that meets our mission goals.

PPC stands for Pay-Per-Click advertising. It’s a form of paid advertising where you only pay when someone clicks on your ad. Common platforms include Google Ads and social media channels. PPC allows you to target specific keywords and demographics, helping you reach potential customers actively searching for your products or service.

We track success through key performance indicators (KPIs) tailored to your goals, such as web CTR stands for Click-Through Rate, which is the ratio of users who click on your ad or link compared to the number of people who saw it (impressions). To improve your CTR, you can, write compelling headlines. Use eye-catching visuals. Optimize your call-to-action. Target the right audience.

Absolutely. We provide ongoing support and marketing management services to ensure your campaigns remain optimized and continue to perform well. Our team is always available for adjustments and improvements as needed.

Yes, we specialize in creating and managing paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and Bing, ensuring your ads reach the right audience to drive optimal results.

Search Engines are where people search for what to do, where to go, and what to buy.

Your ad can appear on Google at the very moment someone is looking for related products or services.

Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

Achieve more with Google Ads:

Drive Website Visits

Grow online sales, bookings or mailing list signups with online ads that direct people to your client’s website.

Get More Phone Calls

Increase customer calls with ads that feature a phone number and a click-to-call button.

Increase In-Store Visits

Get more customers through the door with business ads that help people find your client’s business on the map.

Benefits:

• Our professionals will do all the heavy lifting for you, from setting up the campaign to providing your clients with monthly proof-of-performance reports.

• Only pay when someone clicks through to your websiteImprove your ROI with a landing page & call tracking

• Target by geography (zip/postal code to country wide)

• Show your ads during certain hours or days of the week

• Your ads can appear on all types of devices (desktop/tablet/mobile)

• Monthly reporting

Having the expertise to create a professional and effective social media profile enhances your online presence and attracts more customers.

Let us do it for you with our team of seasoned experts.

Benefits & Details:

Social media is one of the most meaningful elements of a business’s online presence and therefore one of the most important steps of making yourself visible online.

However, it's important to note that not everyone is proficient in creating a compelling social media presence.

Social Media Set-Up solves this problem by providing someone experienced to manage the process from start to finish, as well as provide fresh new designs to ensure your client’s social media profiles are presentable and attractive.

Social Set Up Includes:

• Edit an existing profile or have us create a new one

• We include all up-to-date, relevant information about the business

• Custom-designed graphics and icons

Social Channels Offered:

Facebook

X

LinkedIn

Instagram

Pinterest

2.5 billion people use Facebook every month to connect with friends and family and to discover things that matter.

Find new customers and build lasting relationships with them.

Directly connected with your client’s Facebook Business Page, Facebook Ads let you target super-specific audience behavior and demographics via their Facebook timelines & Instagram feeds.

Facebook ad formats and Pages are designed to capture attention and prompt action.

They offer creative flexibility, work across devices and are built to help you reach your goals.

Benefits:

• Our Chasing Thermals professionals will handle all the tasks, starting with campaign setup and ending with monthly proof-of-performance reports for your clients.

• Target users based on their behaviour, location, interests, and demographics

• Can appear on both Facebook & Instagram newsfeeds

• Improve your ROI with a landing page & call tracking

• Your ads can appear on all types of devices (desktop/tablet/mobile)

• Monthly reporting

A/B testing is a method of comparing two versions of a web page, ad, or email to see which performs better. By changing one element (like a headline or call-to-action) and testing the results, you can optimize your marketing campaigns for better engagement and conversions.

Geofencing lets you target potential customers using mobile phone ads served based on specific locations that your audience visits.

Target visitors at competitor locations, event venues, and more!

How does geofencing work?

We use mobile technology to pinpoint where a person is and once they enter a zone you have selected, ads are served in various apps and websites within the advertising network.

Visitors who visited a certain location can be tagged and targeted up to 30 days after visiting the location. 

Examples of geofencing campaigns:

Geofencing for Home Builders:

A home builder wants to draw potential home buyers that are visiting their competitor’s communities or real estate offices.

Geofencing for Retailers:

A retailer wants to run a customer loyalty program, so they build geofencing around their own stores to drive repeat customers and buyers.

Geofencing Trade Shows:

A trade show exhibitor wants to advertise at an event to reach people while they are on-site and up to 30 days later.

Benefits & Packages:

• Target Up to 25 Locations

• Dedicated Account Manager

• Monthly Reporting

A marketing funnel represents the customer journey from awareness to purchase. It typically has three stages:

Top of the Funnel (Awareness)

Middle of the Funnel (Consideration)

Bottom of the Funnel (Conversion)

Understanding the funnel helps you target potential customers with the right content at the right stage, ultimately driving more conversions.

Retargeting (or remarketing) is a strategy that displays ads to users who have previously visited your website but didn’t convert (e.g., make a purchase). By reminding these potential customers of your products, retargeting increases the chances of converting them into paying customers.

Simply click on the link below. If we're a good fit to provide your services, we'll schedule a call to discuss your business goals, assess your current marketing efforts, and recommend a customized plan to elevate your brand.